HomeCelebrityHansa Research’s Brand Endorser...

Hansa Research’s Brand Endorser Report 2022

As per Hansa Research’s Brand Endorser Report, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and female movie star. While Allu Arjun has beaten the likes of Vijay and Suriya in list, Samantha rules because the leading actress and has left behind some in style names such as Rashmika Mandanna. As per the report, Allu Arjun can also be the only southern movie star that has made it to their All India Top 10 superstar listing.  

Brand Endorser is a comprehensive report of an intensive analysis carried out across 36 Indian cities. As per the syndicated study, Allu Arjun is essentially the most recognised actor within the South with a recognition score of 85%. He is perceived to be in style, likable, youthful, influencer, daring and a social media superstar as well. These elements make him a compelling brand ambassador for a variety of merchandise.   

Talking about Samantha Prabhu, she has topped as the preferred actress in the South with a recognition score of 74%. The factors that make her a super brand ambassador for endorsements include recognition, likability, influencer, lovable, adventurous, aspirational, bold, and assured, along with a large fan following on social media. 

Praveen Nijhara

Commenting on the significance of the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, stated, “Our examine Brand Endorser is a holistic and complete evaluation of the worth that an endorser brings to a brand. The examine aids marketers to take informed selections and improve the general return of investment (ROI) in superstar engagement. Due to the pandemic and rise in OTT viewership, many south actors obtained extra national recognition. This is clearly mirrored in our All India ranking where Allu Arjun additionally features in Top 10 together with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.” 

The celebrities are ranked as per the Brand Endorser (BE) Score outcomes. They are tracked on numerous metrics like likability, social media influence, perception, advertising potential, recognition and so forth. which make up their ultimate BE Score. According to the report, Amitabh Bachchan has topped the general record as essentially the most acknowledged movie star within the country with a very excessive All India Rank. Mr Bachchan leads among the many likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and different favourites who are younger than him and perhaps more lively in their respective fields. 

The other key findings from different categories of the Brand Endorser report are as follows:

  • Sachin Tendulkar leads over MS Dhoni and Virat Kohli in the sports category
  • Kapil Sharma is the most popular TV star male superstar 
  • Mouni Roy is the most popular TV star feminine celebrity 
  • Bhuvan Bam tops the social media record amongst different key influencers

The platform said that the report lined greater than 550 celebrities across domains in the nation. For this study, the analysis was carried out amongst 5100 respondents throughout 36 cities within the country. To measure the results, structured interviews were conducted PAN India by the platform through online and offline methodologies to understand the standings and performances of shortlisted celebrities. 

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Read Now

Brazil On Election Sunday – Escambray

President and Vice President might be elected right now; Governors and lieutenant governors of states and federal districts; Senators, Federal Representatives and State Legislators Voting is to be held in Brazil this Sunday. (Photo: Associated Press) About 156 million voters in Brazil have been known as to vote this...

Deadpool 3 Can Make Amends for Deadpool and Wolverine’s Movie Fight

The already constructing pleasure for Deadpool 3 just clawed even deeper with the announcement that Hugh Jackman will reprise his iconic position of Logan/Wolverine in the film. That presents a number of alternatives for the doubtless very comical film, though jokes are solely a half of the...

SCCL motion plan to ramp up production

With coal manufacturing taking a severe beating due to intense spells of rain within the final three months, the Singareni Collieries Company Limited (SCCL) is attempting to ramp up its output for dispatch within the ensuing winter season, to achieve the stipulated annual targets this fiscal.In pursuit...

Constructive fifth for Marquez as Espargaro takes points in soaking Buriram

02.10.2022: Thailand Grand Prix MotoGP 2022 Round 17 A dramatic day at the Thai GP yielded more points for...

I’m A Celebrity signs up Boy George however he won’t be capable of participate in well-known trial

Boy George has reportedly signed up for I'm A Celebrity Get Me Out Of Here. The Karma Chameleon singer, 61, well-known for being the lead singer of Culture Club, will head Down Under because the present returns subsequent month. But the legendary singer will not...

Birmingham Barons 2022 Season Review

Double-A is at all times where you discover out if a prospect is for actual or not. That was just about the case this season, too — no much less than until the final few weeks of the season, when Project Birmingham started. Yes, the...

All Cong leaders united to battle against BJP, RSS, says Kharge

Marking his “official start” to the election marketing campaign on Sunday, Congress chief and MP Mallikarjun Kharge, one of the candidates in the party’s presidential election, on Sunday announced that the G23 camp now not exists and all leaders are united to struggle against Bharatiya Janata Party...

After National Games gold, Toor seems for low season break- The New Indian Express

Express News Service Tajinderpal Singh Toor's campaign at the World Athletics Championships at Oregon in August ended with heartbreak as the shot-putter made an exit from the competition with out making a single try...

MLB Same Game Parlay Odds, Picks & Predictions: Sunday (10/2)

It’s the final Sunday of the common season, and we still have a number of...

The Best Places To Eat In The Yakuza Series

You wouldn’t count on the Yakuza sequence to make you hungry. But between beating up enemies, taking taxis to and from different cities, switching characters (in some entries), and attempting to unravel no matter downside the Tojo Clan currently has occurring, you can really work up...

Applied Net 2022 Kicks Off as an In-Person Event

UNIVERSITY PARK, Ill., Oct. 02, 2022 (GLOBE NEWSWIRE) -- Applied Systems® and the Applied Client Network right now opened the doors to their annual Applied Net convention on the Gaylord Opryland Resort & Convention Center in Nashville, TN. From October 2 to October 5, greater...