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Hansa Research’s Brand Endorser Report 2022

As per Hansa Research’s Brand Endorser Report, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and female movie star. While Allu Arjun has beaten the likes of Vijay and Suriya in list, Samantha rules because the leading actress and has left behind some in style names such as Rashmika Mandanna. As per the report, Allu Arjun can also be the only southern movie star that has made it to their All India Top 10 superstar listing.  

Brand Endorser is a comprehensive report of an intensive analysis carried out across 36 Indian cities. As per the syndicated study, Allu Arjun is essentially the most recognised actor within the South with a recognition score of 85%. He is perceived to be in style, likable, youthful, influencer, daring and a social media superstar as well. These elements make him a compelling brand ambassador for a variety of merchandise.   

Talking about Samantha Prabhu, she has topped as the preferred actress in the South with a recognition score of 74%. The factors that make her a super brand ambassador for endorsements include recognition, likability, influencer, lovable, adventurous, aspirational, bold, and assured, along with a large fan following on social media. 

Praveen Nijhara

Commenting on the significance of the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, stated, “Our examine Brand Endorser is a holistic and complete evaluation of the worth that an endorser brings to a brand. The examine aids marketers to take informed selections and improve the general return of investment (ROI) in superstar engagement. Due to the pandemic and rise in OTT viewership, many south actors obtained extra national recognition. This is clearly mirrored in our All India ranking where Allu Arjun additionally features in Top 10 together with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.” 

The celebrities are ranked as per the Brand Endorser (BE) Score outcomes. They are tracked on numerous metrics like likability, social media influence, perception, advertising potential, recognition and so forth. which make up their ultimate BE Score. According to the report, Amitabh Bachchan has topped the general record as essentially the most acknowledged movie star within the country with a very excessive All India Rank. Mr Bachchan leads among the many likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and different favourites who are younger than him and perhaps more lively in their respective fields. 

The other key findings from different categories of the Brand Endorser report are as follows:

  • Sachin Tendulkar leads over MS Dhoni and Virat Kohli in the sports category
  • Kapil Sharma is the most popular TV star male superstar 
  • Mouni Roy is the most popular TV star feminine celebrity 
  • Bhuvan Bam tops the social media record amongst different key influencers

The platform said that the report lined greater than 550 celebrities across domains in the nation. For this study, the analysis was carried out amongst 5100 respondents throughout 36 cities within the country. To measure the results, structured interviews were conducted PAN India by the platform through online and offline methodologies to understand the standings and performances of shortlisted celebrities. 

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