India’s largest sports activities and athleisure footwear model, Campus Activewear Limited (Campus), unveils the digital film of its newest marketing campaign, ‘Leave Your Mark’ for the launch of its much-awaited Global Giri 3.zero range of sneakers in India. The new range of sneakers is being completely launched in collaboration with Flipkart as part of their Big Billion Days sale. Being one of the first manufacturers to deliver super sneakers to India at alluring worth factors, Campus beneath the umbrella of ‘Global Giri 3.0’ goals to kick begin a larger drive to democratize world sneaker culture in India as part of the third iteration of their ‘Global Giri’ marketing campaign.
Speaking on the launch of marketing campaign, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear stated, “We are ecstatic to announce the launch of #GlobalGiri sneaker range, an aspirational beat of Gen-Z consumers in India. With #LeaveYourMark campaign, we purpose to deliver out the story of Indian prospects experiencing Global Fashion at ease of accessibility, affordability and comforting style. Our imaginative and prescient to provide a truly international experience the place the Indian customers experiences tremendous sneakers in vibrant color palettes, constructed on cutting-edge tech at extremely inexpensive price point. This is an effort to inform our viewers that an Indian model just isn’t working in a lag however in parallel to international trends.”
Global Giri 3.0 collection provides edgy and vibrant sneakers with engaging colour range impressed by global designs at ease of affordability and accessibility on Indian streets, the place ‘Giri’ is the perspective of supremacy and class capturing the general vibe of the vary. The Sneaker culture and rap music have always had a detailed connection as throughout sneaker history, musicians have always debuted and flashed their sneakers, right from Run DMC to Kanye West. Reinforcing the famous saying – ‘When phrases fail, music speaks’, the brand collaborated with Tsumyoki, one of India’s coolest up-and-coming artists to create not simply an ad that showcases the brand new range of sneakers, but an admiring piece of music and tradition that matches the vibe of new vary by Campus footwear. The campaign has been conceptualised by 22feet Tribal Worldwide.
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide stated, “When it came to the subsequent evolution of Campus’ Globalgiri, we said, we would not simply make an ad. We made a bit of culture that lives on. It was a pleasure and a privilege collaborating with Tsumyoki and building on the inextricable bond between footwear and music. Shout out to Shiv Parameshwaran, who brought alive a quirky idea into a piece of visual artwork that showcases shoes, but can also be an entertaining piece of visual art. We hope this adds one other dimension to Campus’ growing status for not simply quality, but world design that’s out there. ”
Campus sneakers are designed maintaining the consumer’s needs entrance and centre. With #GlobalGiri model aims to tap curiosity of the Gen-Z shoppers striving for world style. The range is a fusion of comfort, durability, and elegance out there in array of Vibrant, Pristine, Bright and Chic mood of shades with easy-to-wear lace-up designs, excellent for the final word walking experience.