Octagon UK and Outsider director Jim Gilchrist bring the hilarious eyebrow raising drama to life
Mischievous betting model Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative company Octagon for their latest advert campaign.
‘Bingoton’ was formally rolled out in a style befitting the brand’s proverbial bingo debutante right now (23rd September).
Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first exhibiting on ITV this evening throughout Coronation Street.
The industrial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a number of ‘gentlemen callers’, cleverly making a humorous parallel with the perils of modern-day dating.
According to Josh Green, govt director at Octagon, this was the best comical conduit to convey the Paddy Power Bingo proposition: “In the best phrases, bingo is drama with balls. That’s how the thought of Bingoton was born.”
Tom Muldowney, head of gaming marketing with Paddy Power adds: “We wished to make a ballsy ad and Miss Bingoton felt like the right leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who despatched her (Charles) Dickens pix. He stays on the chopping room flooring.”
The advert opens with stunning views of excessive society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.
Suitor Number 10 gets the (bingo) balls rolling. But he’s shortly dismissed by Miss Bingoton who instructs her footmen to ‘swipe left’ on her behalf.
Suitor Number 3 is shortly dispatched in an equally decisive method, having been judged by Miss B to be ‘catfishing once more’ after she takes in his dated and unrecognisable profile painting.
Trying his luck subsequent is Suitor Number 66, a good-looking gentleman from Essex who only has eyes for his personal reflection.
“The only method is EXIT,” she giggles under her breath to her lady-in-waiting.
Paddy Power’s newest marketing campaign comes with all the Easter eggs punters have come to anticipate from the mischievous model, who manages to marry drama (and balls) to make it a perfect match.
view more – Creative
Executive Creative Director: Josh Green
Creative Directors: Dan Harrison, Jonny Watson, Neil Richardson
Head of Planning: Henry Nash
Client Services Director, UK: James Logan
Account Director: Joel Kaas
Senior Account Manager: Flo Daly
Head of Creative Delivery: Lisa Mesztig
Project Director: Paul Miller, Tom Ellery
Head of Production: Roz Barnfield
Executive Producer: Samantha Farrance
Senior Producer: Nat Price
Music Supervisor: Nick Morgan
Marketing & Brand Director UK&I at Paddy Power: Michelle Spillane
Head of Brand for Paddy Power: Leah Spears
Head of Gaming Marketing for Paddy Power: Tom Muldowney
Head of Brand Planning for Paddy Power: David Rushe
Head of Film & Motion: Marcus Richardson
PR Manager UK&I: Rachael Kane
Production Company: OUTSIDER
Director: Jim Gilchrist
Producer: Tex Travi
PM: Caroline Greig
DOP: Will Bex
1st AD: Barry Coldham
2nd AD: Callums Toms
Location Manager: Claire Tovey
Sound Recordist: Steve Jones
Prop Stylist: Frederica Hodgkinson
Costume Designer: Annie Symons
Hair and make-up artist: Tabitha Mei-Bo Li
Post Production: Framestore and Company3
Colour Producer: Chris Anthony @Company3
Colourist: Matthieu Toullet @Company3
VFX Producer: Jake Saunders
VFX Artist: Jason Farrow
Editor: Ed Cheeseman
Assistant Editor: Thomas Brigden
Audio Post Production: SNK Studios
Audio Engineer: Adam Devenney
Post-Producer: Jessica Elton
Composer: Robin Mushka
PR Agency: Ready10
Genres: Dialogue, Comedy, People
Categories: Sports and Leisure, Gambling
Outsider, Fri, 23 Sep 2022 08:00:09 GMT