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Paddy Power Presents Drama with Balls in ‘Bingoton’ Campaign

Octagon UK and Outsider director Jim Gilchrist bring the hilarious eyebrow raising drama to life

Paddy Power Presents Drama with Balls in ‘Bingoton’ Campaign

Mischievous betting model Paddy Power presents an eyebrow raising ‘drama with balls’ after teaming up with creative company Octagon for their latest advert campaign. 

‘Bingoton’ was formally rolled out in a style befitting the brand’s proverbial bingo debutante right now (23rd September).  

Written and art directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first exhibiting on ITV this evening throughout Coronation Street.  

The industrial takes viewers back to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a number of ‘gentlemen callers’, cleverly making a humorous parallel with the perils of modern-day dating.  

According to Josh Green, govt director at Octagon, this was the best comical conduit to convey the Paddy Power Bingo proposition: “In the best phrases, bingo is drama with balls. That’s how the thought of Bingoton was born.” 

Tom Muldowney, head of gaming marketing with Paddy Power adds: “We wished to make a ballsy ad and Miss Bingoton felt like the right leading lady to convey our ‘more chances’ message. That’s with the exception of the Suitor who despatched her (Charles) Dickens pix. He stays on the chopping room flooring.”    

The advert opens with stunning views of excessive society types gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who is joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.   

Suitor Number 10 gets the (bingo) balls rolling. But he’s shortly dismissed by Miss Bingoton who instructs her footmen to ‘swipe left’ on her behalf.   

Suitor Number 3 is shortly dispatched in an equally decisive method, having been judged by Miss B to be ‘catfishing once more’ after she takes in his dated and unrecognisable profile painting.  

Trying his luck subsequent is Suitor Number 66, a good-looking gentleman from Essex who only has eyes for his personal reflection.   

“The only method is EXIT,” she giggles under her breath to her lady-in-waiting.  

Paddy Power’s newest marketing campaign comes with all the Easter eggs punters have come to anticipate from the mischievous model, who manages to marry drama (and balls) to make it a perfect match.   

view more – Creative

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Executive Creative Director: Josh Green

Creative Directors: Dan Harrison, Jonny Watson, Neil Richardson

Head of Planning: Henry Nash

Client Services Director, UK: James Logan

Account Director: Joel Kaas 

Senior Account Manager: Flo Daly 

Head of Creative Delivery: Lisa Mesztig

Project Director: Paul Miller, Tom Ellery 

Head of Production: Roz Barnfield

Executive Producer: Samantha Farrance

Senior Producer: Nat Price 

Music Supervisor: Nick Morgan

Paddy Power 

Marketing & Brand Director UK&I at Paddy Power: Michelle Spillane

Head of Brand for Paddy Power: Leah Spears

Head of Gaming Marketing for Paddy Power: Tom Muldowney  

Head of Brand Planning for Paddy Power: David Rushe

Head of Film & Motion: Marcus Richardson

PR Manager UK&I: Rachael Kane


Production Company:  OUTSIDER 

Director:  Jim Gilchrist

Producer:  Tex Travi

PM: Caroline Greig

DOP: Will Bex

1st AD: Barry Coldham

2nd AD: Callums Toms

Location Manager: Claire Tovey

Sound Recordist: Steve Jones

Prop Stylist: Frederica Hodgkinson

Costume Designer: Annie Symons

Hair and make-up artist: Tabitha Mei-Bo Li

Post Production

Post Production:  Framestore and Company3

Colour Producer: Chris Anthony @Company3

Colourist: Matthieu Toullet @Company3

VFX Producer: Jake Saunders

VFX Artist: Jason Farrow

Post Production FINAL CUT

Editor:   Ed Cheeseman

Assistant Editor:   Thomas Brigden


Audio Post Production: SNK Studios 

Audio Engineer: Adam Devenney

Post-Producer: Jessica Elton

Composer: Robin Mushka

PR Agency

PR Agency: Ready10

Genres: Dialogue, Comedy, People

Categories: Sports and Leisure, Gambling

Outsider, Fri, 23 Sep 2022 08:00:09 GMT

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